Team Amplify started as an extension of Raasta Studios, by then a reputed video content production company in Hyderabad. Since events formed a large part of their daily gigs, they realized that opening a separate company and branding themselves as event filmmakers would give them an extra edge in the booming events sector in India. Their purpose was to amplify the reach and value of every event they captured, hence they started calling themselves AMPLIFY.
That is what the video production industry in Hyderabad looked like around the time Amplify came into being.
Our vision about the company was clear. We needed to create a brand identity, following the 'creator' archetype, which would not only help Amplify build a consistent customer-centric culture but also aid them in standing out physically when they landed up at a public event.
We wanted to make sure that the youthful vibe of Amplify team does not get lost in the process of establishing their skill and expertise.
At the same time, we had to ensure that Amplify does not come across as frivolous. They were after all extremely serious about what they do and how they come across.
We were a new entrant in the video market in Hyderabad with an extremely niche specialization. Team Whitenoise has done a wonderful job and given us a truly unique identity.
Prem Kumar Clent