Establishing a CrossFit brand experience with an irreverent personality

Challenge
Push a traditional B2B industry to discover the value of being customer-driven.
Outcome
Push a traditional B2B industry to discover the value of being customer-driven.
Overview
A crisp story of what we have done and how . The idea is for someone to briefly understand by just reading and looking at thisfold, incase they don’t read the entire journey
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene, create new value and markets. With the future of work in mind, EQ (formerly Equity Office Properties) is proactively reimagining how businesses experience space as a service.
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Decoding the DNA
Backstory of the Brand, proving the problem
statement locked upon.
Statement support material, existing brand assets etc; As businesses prioritize employee experience and consider what it
means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.
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Mend is a new product in an immature market, and even if the bike itself is super slick, we thought, ‘Let’s bring an attitude that’s unique. Let’s be playful.
Sandy
Founder, CrossFit Mend

As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.

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Prepping Up

Understanding the Industry. Findings, common practices, motivations, customer perceptions etc;

As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene, create new value and markets. With the future of work in mind, EQ (formerly Equity Office Properties) is proactively reimagining how businesses experience space as a service.

21
Coaches met
423
Stickes Used
03
Boxes Visited
43
Hours Spent
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Brand Sprint
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.
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Brand Strategy
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene, create new value and markets. With the future of work in mind, EQ (formerly Equity Office Properties) is proactively reimagining how businesses experience space as a service.
image
image
Mend is a new product in an immature market, and even if the bike itself is super slick, we thought, ‘Let’s bring an attitude that’s unique. Let’s be playful.
Sandy
Founder, CrossFit Mend
image
Visual Identity
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.
Thoughts Sketches Stickies
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Mend is a new product in an immature market, and even if the bike itself is super slick, we thought, ‘Let’s bring an attitude that’s unique. Let’s be playful.
Sandy
Founder, CrossFit Mend
Thoughts Sketches Stickies
Development Options Votes
Colors
Illustrations Type Applications
Colors
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Our Expertise
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.
Rite 1
Rite 1
Rite 1
Rite 1
Rite 1
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.As businesses prioritize employee experience and consider

what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.
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CX Definition
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.As businesses prioritize employee experience and consider

what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.
image
Mend is a new product in an immature market, and even if the bike itself is super slick, we thought, ‘Let’s bring an attitude that’s unique. Let’s be playful.
Sandy
Founder, CrossFit Mend
As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.

As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.As businesses prioritize employee experience and consider what it means to have a distributed workforce, the real estate industry watches outsiders, such as WeWork and Convene.

Mend is a new product in an immature market, and even if the bike itself is super slick, we thought, ‘Let’s bring an attitude that’s unique. Let’s be playful.

market, and even if the bike itself is super slick, we thought, ‘Let’s bring an attitude that’s unique. Let’s be playful.
Mr. CEO Clent